![]() ![]() ![]() You can access them by clicking ‘Advertise’ under the ‘Work’ option. Apart from enhancing its targeting capabilities, LinkedIn also offers several advertising options to reach your desired audience with relevant content. ![]() LinkedIn advertising has been around for quite some time but it is only recently that this platform made massive improvements in the process. Hence, by using LinkedIn’s rich data, it is safe to say that it lets you acquire the right leads for your business who will be genuinely interested in your brand as opposed to generating a multitude of leads that don’t eventually materialize. Demographics – age, gender, location and language.Interests – member interest (politics and law, arts and entertainment, etc.) and member groups which includes LinkedIn Groups people are part of.Education – school/college/university, degrees and field of study.Company – company name, industry and size (2-10 employees, 51-200 employees, etc).Job Experience – job function (Automotive, Consulting, etc.), title (Marketing Manager, CMO, etc.), seniority (manager, CXO, VP, etc.), years of experience and skills.LinkedIn targeting can be divided into 5 main themes: To add to this, LinkedIn gives you access to professional data and attributes, letting you target a highly specific audience. With 45% of LinkedIn members being in upper management (directors, vice-presidents and C-level executives), advertising on this platform holds immense potential to get high-quality leads because you reach out to those who matter most to your business – the decision-makers. What is the first thing that comes to your mind when you think of LinkedIn? Platform for job hunting and networking? Space that connects employees with companies? A means of marketing yourself?ĭid you know that LinkedIn is also a great platform for generating leads? ![]()
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